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TRAINING
AND PERFORMANCE IMPROVEMENT
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Background:
Major Media
Learning Resources has designed, scripted and produced training and
performance improvement programs in every media format for more than twenty
years. Our instructional design and production experience ranges from video,
CD-ROM and interactive, net-based training to live courses and training
events. |
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Example:
Citibank asked Major Media to help their telemarketers prevent customers
from switching to competing credit cards. Major Media developed a series
of videotapes, workshops, and interactive on-line support screens that
won raves from service representatives and top management alike.
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Results:
The program improved customer retention rates by 39%. The
videotapes we produced for Citibank won an INTERCOM Award for superior
quality. |
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SALES
AND MARKETING
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Background:
Major Media has conceived, scripted and produced sales and marketing
tapes, films, and software-based programs for such clients as Amoco, Citibank,
Wards, Motorola, Gingiss Formalwear, the National Association of Retail
Dealers and many others.
Our creative approach is tailored to each client's specific target market
... to intrigue, involve and motivate potential customers,
and turn prospects into proponents. |
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Example:
Tripp Lite, a national leader in power protection for computer equipment,
turned to Major Media to help launch a major product for local and wide
area networks. The product provided a range of critical benefits that none
of their competitors could match.
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The problem? Distinguishing
competitive benefits in a way that was onvincing to potential buyers ...
MIS professionals who tended to view
power protection as low-tech and dull.
Major Media wrote and produced a videotape that captured the attention
of these sophisticated viewers from the first frame.
Our premise? An on-line video chat session
on the information superhighway.
Results:
Customer response to the tape was so positive that Tripp Lite asked
Major Media to translate it into Russian, Spanish, French and German
versions, enabling them to successfully compete in the global market.
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CORPORATE IMAGE
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Background:
Major Media has written and produced market development and image enhancement
programs for a wide range of corporations, not-for-profit organizations,
and government agencies.
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Example:
A leading shipbuilder wanted to increase its visibility in the lucrative
casino boat market. They turned to Major Media to help change their image
from a traditional shipyard to a company that specifically targeted the
needs of the gaming industry. We created a videotape as fast-paced and
exciting as the industry itself. |
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Results:
Used at conventions and in customer meetings, the video helped
change the company's image, and quintuple their casino
boat business.
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Multimedia
Cases and Video Clips
Coming
Soon
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