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Major Media Full Service Video, Multimedia & Audio Productions
 
 
Multimedia and Video Production 
Case Studies 
1. TRAINING AND PERFORMANCE IMPROVEMENT 

2. SALES AND MARKETING 

3. CORPORATE IMAGE 

 


TRAINING AND PERFORMANCE IMPROVEMENT 

 
Background: 

Major Media Learning Resources has designed, scripted and produced training and performance improvement programs in every media format for more than twenty years. Our instructional design and production experience ranges from video, CD-ROM and interactive, net-based training to live courses and training events. 

 
 
Example: 

Citibank asked Major Media to help their telemarketers prevent customers from switching to competing credit cards. Major Media developed a series of videotapes, workshops, and interactive on-line support screens that won raves from service representatives and top management alike. 
 
 

Results:  

The program improved customer retention rates by 39%.   The videotapes we produced for Citibank won an INTERCOM Award for superior quality. 

 


SALES AND MARKETING 

Background: 

Major Media has conceived, scripted and produced sales and marketing tapes, films, and software-based programs for such clients as Amoco, Citibank, Wards, Motorola, Gingiss Formalwear, the National Association of Retail Dealers and many others. 

Our creative approach is tailored to each client's specific target market ...  to intrigue, involve and motivate potential customers, and turn prospects into proponents.  

 
Example: 

 
Tripp Lite, a national leader in power protection for computer equipment, turned to Major Media to help launch a major product for local and wide area networks. The product provided a range of critical benefits that none of their competitors could match. 
 
 

The problem?   Distinguishing competitive benefits in a way that was onvincing to potential buyers ... MIS professionals who tended to view 
power protection as low-tech and dull. 

Major Media wrote and produced a videotape that captured the attention 
of these sophisticated viewers from the first frame. 

Our premise?   An on-line video chat session on the information superhighway. 
 
Results: 

Customer response to the tape was so positive that Tripp Lite asked 
Major Media to translate it into Russian, Spanish, French and German versions, enabling them to successfully compete in the global market. 
 



CORPORATE IMAGE 

Background: 

Major Media has written and produced market development and image enhancement programs for a wide range of corporations, not-for-profit organizations, and government agencies. 
 

Example: 

A leading shipbuilder wanted to increase its visibility in the lucrative casino boat market. They turned to Major Media to help change their image from a traditional shipyard to a company that specifically targeted the needs of the gaming industry. We created a videotape as fast-paced and exciting as the industry itself. 

Results: 

Used at conventions and in customer meetings, the video helped 
change the company's image, and quintuple their casino boat business. 
 
 


Multimedia Cases and Video Clips
Coming Soon

 
 
 
 
 
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