What do you want viewers to be able to do after they watch
the tape? A videotape can give them some insight into ideas or skills
that they need to learn, but don't expect the tape to do all the work.
If you want them to change their behavior, they will need a chance to discuss
the ideas and practice the skills before they return to the workplace.
the printed materials when you preview a tape.
Most tapes come with excellent Leaders' Guides and participant
workbooks that you can use to help viewers put the ideas into
action. Don't make the mistake of popping the tape into your VCR and setting
the printed material aside.
different viewing options.
Training tapes aren't structured like feature films.
They are often more interesting and effective when viewed in segments.
In fact, many tapes are designed to be presented with breaks for discussion
or practice. In many cases, these optional breaks are noted in the Leader's
Guide, along with suggestions for activities.
up your facilitation skills.
Your trainees will get far more out of any tape if you know
how to lead group discussions. The better your facilitation skills,
the more they will learn. Ask them how key points in the video pertain
to them. Then ask them to discuss how they might use the ideas to do their
jobs better. For instance, if the video deals with sales or service
skills, ask the trainees to relate the ideas to your company's products
and customers. If your facilitation skills need work, you might want
to ask Major Media about
our training video, Facilitate!
Choose a video that focuses on the right ideas or skills, and
develop your own training plan around it. Introduce examples from
your company. Think up role plays or case studies that will let your
trainees apply the information to situations that are familiar to them.
Use your own creativity and understanding of your company to turn a generic
video into a customized learning experience.
Award-winning writer/producer and instructional designer,
Joan Krawitz is a founding partner of Major Media Productions. Major
Media produces custom
video, and provides consulting and training in facilitation skills,
sales, service, management and team development.
ABOUT MAJOR MEDIA